26 years.… Read More It’s hard to believe that I’ve been professionally active in the branding, advertising, marketing field for that long. I’ve been a production artist, paste-up artist, production manager, designer, senior designer, art director, photographer,
Design Essentials
Your Communication Team Needs 1 Very Important Thing
Sunday, January 29th, 2012You DON’T NEED a website!
Monday, January 9th, 2012It’s that time of year when you hear people say they want to change themselves. And when they tell you what they’re trying to change, they mention how they’re going to do it. Like: “I … Read More
1 Church. Many Locations. Guaranteed.
Sunday, December 11th, 2011Multi-site churches are here for awhile.… Read More They make sense. The failure rate’s low, the cost to set up should be low, and you can reach more people for Christ.
I continually hear Pastors say they’re
STOP! Look here. Now!
Sunday, September 25th, 2011I just got back from talking with a large church in Atlanta area about their branding, marketing and communications. Driving the 6 hours both ways was a time of recharging for me.
I like to … Read More
Crazy Pastors Preach to Empty Auditoriums
Sunday, August 21st, 2011Can you imagine a Pastor preaching in an empty room? Hours of preparation, unlocking the doors, turning the lights on, standing behind the pulpit, and for a full 40 minutes they deliver the best… Read More sermon.
Branding Terms Defined: Audience
Sunday, June 12th, 2011People.… Read More
It doesn’t take long to realize the dynamic of groups of people. If you have one person you’re interacting with, most times (if you’re paying attention) you can “figure them out”. The larger the
Branding Terms Defined: Positioning
Sunday, May 22nd, 2011There’s a Church on every corner! At least that’s what we’ve found in the Southeast (where we live). It seems that there are more churches than people here! So how does someone choose their church?… Read More
Branding Terms Defined: Logo
Sunday, May 15th, 2011It seems like I shouldn’t have to define it. Everyone knows what a Logo is.
The problem is that not everyone has a good logo.… Read More
Believe it or not, the term “logo” has only used
4 Reasons You Need a Web Pro
Sunday, April 17th, 2011It happened again. Someone approached me recently with that look on their face. You’d recognize it.
The one that says, “I can’t believe I’m asking this”. But I was glad they did.… Read More
It gives me
3 Tips to Great Gifts
Sunday, December 12th, 20103 Steps to Developing “Concept”
Sunday, December 5th, 2010Our church presented their Christmas Musical this weekend. … Read MoreAgain, I was blessed to assist with the content. It was back in the summer that I found out the theme; and it was on our vacation
Attention!!! The wrong 1st impressions are dangerous!
Monday, September 27th, 20103 Steps to Getting People to Your Website
Tuesday, August 31st, 2010Everyone wants to be found.… Read More It used to be that an organization would just post an ad in the telephone directory. Or in the newspaper if they had extra dollars. All to be found.Then some
3 Reasons Short is Better.
Sunday, August 15th, 2010I spoke to some amazing Pastors and Ministry Leaders in Raleigh yesterday. It seems that everyone is wondering what content needs to be on a website to attrac… Read Moret people to their site. The answer
SEO Entirely Over-Simplified in 3 Steps
Sunday, July 4th, 2010Stop Paying Subscription Fees
Sunday, May 30th, 2010I think in the next few years, our lives are going to change. … Read MoreMobile phones are taking over, their fees are being dropped as more people share the costs. Cable TV is becoming more mainstream
Changes Needed in the Church: #6 Web Hosting
Tuesday, March 30th, 2010I’m always talking about branding. You probably get tired of my mantra. Branding is the story (or promise) behind who you are. I hope you as a Church/Ministry knows what your story is.
But I’ll… Read More
Changes Needed in the Church: #2 Websites
Sunday, February 7th, 2010There are so many things we do on a regular basis that we can’t even imaging life without. The internet is one of those things.… Read More
I remember in the mid ’90s when the advertising agency
3 Frustrations from WFX Charlotte
Monday, November 2nd, 2009Last week WFX came to Charlotte.… Read More Right in our backyard! What a great time. In fact, if you weren’t there, you missed out on many seminars, workshops and a very informative expo.
I returned today
You need MORE than a Website
Sunday, September 27th, 2009We have Pastors or Ministry Workers contacting us almost daily looking to get a website.
We know that ministries and churches don’t have huge budgets. But God has called all of us to be good… Read More
4 Simple Things all Churches Need to Know – 4
Sunday, September 20th, 2009I’m just getting back from a business trip to Dallas where I had the privilege of teaching the marketing component of the Certified Church Consultants program that the National Association of Church Design Builders… Read More hosts.
That’s Delicious!
Sunday, June 21st, 2009I’ve posted several times in the past months about twitter and Facebook. It seems that I’m on these websites everyday. They’ve become part of my life.
Can you imagine ever saying those words?… Read More The internet
What’s the Weirdest Thing your Church has Done?
Sunday, June 7th, 2009Several years ago, a church asked us to create a direct mail piece that would be read (or noticed). That’s not unusual, however, this time, the church asked us to do whatever it would take… Read More
6 Ways to Get Noticed.
Sunday, March 1st, 2009I’ve confessed many times that I’m a news junkie. I’ve cut back a lot lately in an attempt to think more positively, but I still get quite a bit of news. Ah, well.
After awhile,… Read More
The Missing Commandment. #6 – Thou Shalt Live by the Law of the Grid.
Sunday, November 23rd, 2008Note: it was brought to my attention that Commandment 6 was left out of the blog about Church Websites. Sorry. Here it is!
Recently, I picked up a book I wanted to read.
Really! I… Read More
WFX Houston 08 – A Time for Optimism
Monday, November 10th, 2008Low/No Cost Marketing – Step 1
Wednesday, October 29th, 2008Almost every ministry or company that we start talking with needs to start at the same spot.
Developing a Story. … Read MoreInterestingly, when we meet people throughout the day — people we’ve never met before —
Commandment 10 – Thou shalt Test. And Test again.
Thursday, September 11th, 2008This is the last in the series of the Ten Commandments for Church Websites! It’s always scary to talk about a first, but it’s equally sobering to figure out what the last of anything should… Read More
Commandment 9 – Thou shalt extend the reach of your website
Friday, September 5th, 2008Sitting in my office in North Carolina today, there are a couple of things that are being talked about with almost everyone that I have a conversation. Politics (the conventions are wrapping up — and… Read More
Commandment 4 – Thou shalt determine that consistency is mandatory
Thursday, June 12th, 2008Have you ever told someone about a favorite restaurant or store that you really love — and when they go they have a horrible experience? Perhaps the service was different or below their expectations. Or… Read More
Commandment 2 – Thou shalt get your website designed. Well.
Friday, May 16th, 2008Have you ever stopped to ask yourself what “design” means? Are you a designer? At PinPoint we have a random act called “what are you deciding”. At any time, anyone can ask another what (at… Read More
Commandment 1 – Thou Shalt Love Your Content
Sunday, May 11th, 2008We always hear that people don’t like the shows on TV. It seems like a common complaint. But yet there are more shows and more channels than ever. Millions of dollars go into the development… Read More
